The emergence of review sites has significantly transformed the decision-making process for purchases, whether they are material goods or tourism-related services. The process is straightforward: a traveler books a service, rates it, and leaves a comment. The goal? To guide future travelers or locals in choosing their accommodations, restaurants, or activities. These ratings and reviews are perceived as a mark of quality.
While word of mouth has traditionally been the primary recommendation method in New Caledonia, this practice has now gone digital, making online reputation management essential.
Managing your reputation involves considering the customer’s feedback in the post-experience phase, taking their opinions into account, and using them for improvement. It’s also a means to build loyalty and encourage potential customers to choose “my” establishment or “my” experience.
The online review system is inherently virtuous: the best way to respond to a negative review is by taking action to improve, which in turn generates more positive reviews. This helps to reflect a more accurate average rating that truly represents the quality of your service.