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Apidae

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What is Apidae?

Apidae is the leading tourist and leisure information network in France and its overseas territories, with over 25,800 users.

It’s a collaborative tool that enables each territory to keep control of its tourism data and enrich it to serve its strategies and uses. The platform has been rolled out across New Caledonia since 2019.

Apidae represents the heart of the tourism ecosystem and lists the entire tourism offer.

Sud Tourisme Nouvelle-Calédonie ensures, via the network of travel advisors at the Tourist Offices, the daily updating of the New Caledonia’s 3,200 listings. Your development advisors and tourist offices are thus the vectors of reliable, high-quality tourist information for visitors, on all the destination’s digital and print promotional tools, as well as on several partner sites.

What is Apidae?
What is Apidae?
Apidae, c'est quoi ?

Tourism professionals: your advantages

Increased brand awareness

Reach a qualified audience on official destination media.

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Wide visibility

Benefit from visibility on all the destination’s promotional tools and partner sites

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Centralized management of your content

Update information on all distribution media from the database source

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A comprehensive offer

Put your detailed services online, as well as your events and special offers.

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A collaborative, local platform

Take advantage of collaboration with your tourist office and local network

A united collective force

Take advantage of collaboration with your tourist office and local network

“The dynamism of a destination comes first and foremost from its socio-professional players!
Apidae is at the heart of our tourism plan, enabling us to integrate them fully into our tourism promotion strategy.”

Roxanne Brun - General Manager, Sud Tourisme

How does it work?

Apidae is a tool at the service of all tourism stakeholders in the South Province that is administered and updated by the destination’s network of Tourist Offices.

  • Apidae is a tool at the service of all tourism stakeholders in the South Province that is administered and updated by the destination’s network of Tourist Offices.

    Each service provider has one or more “Apidae cards” on the sudtourisme.nc website.
    The “Apidae cards” are always presented in the same way for all service providers:

    Visuals in good resolution, preferably in horizontal format (min. 1400 pixels)
    Short and long descriptions containing all the important information on the services provided
    Contact details
    Opening times and prices
    The Fairguest note

    – Find out more

SmileYour Apidae files reflect the quality of your services. It’s essential to keep them up to date.
Type the name of your service into the website’s search tool to check the information about you.

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