With great enthusiasm, Sud Tourisme gathered its partners, industry professionals, and the media for the official press conference launching its new marketplace website—a decisive step in promoting and developing tourism in Southern New Caledonia.
Sonia Backes, President of the Southern Province, and Jean-Gabriel Favreau, President of Sud Tourisme and elected official of the Southern Province, took turns expressing their pride and emphasizing the importance of this initiative: “For the first time, the local tourism offering is united. We are pioneers. This website is a key economic driver, a recovery tool that inspires at a time when things are picking up, and we need it” they affirmed with conviction.
Alexandra Gambino, Head of Commercialisation at Sud Tourisme and project lead, demonstrated the platform live, highlighting its intuitive and inspiring design aimed at enhancing and streamlining the user journey. With over 70 service providers, 150 tourism products, and more than 250 thematic pages already online, the site offers a personalised, secure, and seamless experience tailored to the needs of both visitors and tourism operators.
The goal for the coming months? Continue working closely with tourism providers in the Southern Province to promote the region’s offerings and revitalize its attractiveness. This new tool is designed to generate both economic and social value, as emphasized by Sonia Backes: “We need to develop other sectors, other activities. I am convinced that tourism is one of them.”
One of the major advantages of this platform is its competitive economic model. With a commission rate of just 7.5%, significantly lower than the 20% typically charged by giants like Booking or Expedia, Sud Tourisme offers providers a unique opportunity to increase their revenue while reducing costs.
But this platform is more than just an online booking site. It represents a bold vision for the future, bringing together local tourism stakeholders and providing a high-visibility showcase to attract both local and international visitors.
