A partnership to structure the tourism sector and ensure that its players are better represented in the South Province

Sud Tourisme, the South Province, and the CCI-NC, signed a partnership agreement on Tuesday, 20 December, aimed at supporting the structuring and representation of the South Province’s tourism stakeholders.

Give industry professionals a voice in the decision-making process

Sud Tourisme, the South Province’s attractiveness agency, was created last March with the task of boosting the economic performance of the tourism industry, while taking into account its social and environmental impacts, and developing the offer to meet visitors’ expectations.

The institution and its communes are supporting this new structure in order to rationalise the use of financial and human resources around a common strategy for the benefit of all players in the “Sud Tourisme Nouvelle-Calédonie” destination.

In order to involve tourism professionals in the agency’s tasks, they have a voting right on Sud Tourisme’s Board of Directors.

The CCI-NC, in its capacity as representative of local companies and charged with defending their interests, occupies this seat pending the appointment of a professional to represent them. Its task is to support the process of federating tourism professionals in the South Province, so that they are eventually involved as closely as possible in the implementation of Sud Tourisme initiatives.

Looking out for the common good

This project, which begins in July 2022, will last twenty months: a period that bears witness to the density of this task in the general interest. In the first phase, the CCI-NC will be consulting the tourism industry’s stakeholders, including the smallest entities, to involve them in the collective reflection on the best way to structure themselves, and to be able to complete the identification of their needs by sector, by trade, or by geographical area.

The results will be presented in collaborative workshops, followed by meetings to prepare the implementation of the representation solution they have chosen.

The CCI-NC, represented by its President David Guyenne, is a long-standing partner of the province in professionalising its tourism structures, and was at the origin of the concept of itinerant accompaniment, which it has operated alongside the province for many years. We welcome this initiative, which will enable us to involve as many stakeholders as possible in defining the roadmap for tourism in the South Province.

Naïa Watéou, Chair of the South Province Economic Development Commission, and Jean-Gabriel Favreau, Chair of the Board of Sud Tourisme, are delighted with the work undertaken with the CCI-NC to improve the structure of the tourism industry. The signing of this agreement is in line with the province’s desire to work for the stakeholders and involve them in the strategic orientations validated by Sud Tourisme’s Board of Directors.

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